Ad Ecosystem Diagnostic + Strategy Roadmap — Matt Makes Money

Matt Makes Money

# Your Ads Aren’t Broken. Your System Is.

If you’re getting clicks, views, leads, or attention — but they’re not turning into customers — I’ll find the constraint, rebuild the path, and help you implement it over 60 days.

$1000 — One-Time Investment
The Offer

## What this is

Most people try to run ads straight to an offer and expect the campaign to do all the selling.

Then the clicks come in. The leads come in. The views come in. But the sales don’t follow the way they should.

So they start changing the creative, tweaking the targeting, moving budgets around, or rebuilding the funnel — without knowing which part is actually causing the problem.

This is a hands-on diagnostic of your full ad ecosystem: your campaigns, content, audiences, funnel, offer, and conversion path. We find the real constraint, build the fix, and then spend 60 days helping you implement it with support.

Who This Is For
→You’re already running ads, but the math is not working the way it should
→You’re getting attention, clicks, or leads — but not enough customers
→You can’t tell if the problem is the ad, the funnel, the audience, or the offer
→You don’t need another course. You need someone to look under the hood and show you what to fix first
The Real Problem

## Why ads feel like they randomly stop working

Most ads don’t fail because of one bad button inside Ads Manager.

They fail because the system around the ad is incomplete.

You may get early traction from warmer people who already knew you. Then that pocket dries up, and suddenly the campaign is relying on colder people who haven’t been warmed up, educated, or moved toward the offer yet.

That’s when it starts to feel like the ads died, the offer stopped working, or Meta got confused.

Usually, the real issue is simpler: there is no clear path taking someone from “I just found you” to “I’m ready to buy.”

The Process

## How it works

This is not random optimization. We rebuild your system in the correct order: find the constraint, fix the structure behind it, and optimize with real data.

1
The Diagnostic Call
Day 1 · 60–120 minutes · Zoom screen-share (recorded)
A
Constraint analysis — I dig into your Ads Manager, campaign structure, audiences, budgets, and bidding to find the point where people are falling off and why.
B
Funnel walkthrough — Landing page, checkout flow, opt-in path, booking path, offer structure, pricing. We identify where interest turns into hesitation.
C
Audience analysis — Who is watching, who is clicking, who is buying, and where your warm retargeting layers should actually sit.
D
Offer diagnostic — Does the offer support the ad spend? Is the promise clear enough? Is the next step easy enough? If not, we fix the structure.
2
The Build
Days 2–14 · Custom deliverables built for your business
1
Custom ad scripts — Written for your business, your voice, your audience, and the exact stage of awareness your buyers are in. Not templates.
2
Ads Manager walkthroughs — Video demos showing exactly what to set up, what to avoid, and how the campaigns should be structured.
3
Content Bible — Your ideal client profile, messaging framework, dog whistle problems, and content angles so your ads attract the right people.
4
Video production guide — How to shoot the ads, what to say, what format to use, and how to make the content feel native instead of overproduced.
5
KPI tracker + benchmarks — What numbers to watch, what they mean, when to keep testing, and when the data is telling you to change direction.
6
Custom GPTs — Built around your business to help you keep creating scripts, posts, hooks, and follow-up content after the initial build.
3
Support + Implementation
Days 1–60 · I’m in your corner while you put it into motion
✓
60 days of direct support — Via your preferred channel: email, DMs, Messenger, text. Whatever works for you.
✓
Group call invites — Join live strategy calls with other clients for additional perspective, Q&A, and examples.
✓
Campaign reviews — Send me screenshots, numbers, or questions. I’ll tell you what to adjust, what to leave alone, and what the data actually means.
What You Get

## Everything you walk away with

This is not just information. You walk away with the diagnosis, the strategy, the assets, and the support to start putting the system into place.

✓Diagnostic call recording + transcript
✓Constraint analysis with the recommended fix
✓Custom ad scripts for your offer
✓Ads Manager video walkthroughs
✓Content Bible and messaging framework
✓Video production guide
✓KPI tracker + benchmarks
✓Custom GPTs for ongoing content
✓60 days of direct support
✓Group call access
The Backstop
I have direct access to my mentor who has generated millions in revenue using the exact same ad ecosystem strategy I teach. If we hit something I can’t solve on my own, you’re still covered. There’s no gap in expertise that goes unaddressed.
Your 60 Days

## The timeline

From “I don’t know what’s broken” to a clearer system, stronger messaging, and campaigns you can actually read and improve.

Week 1
Diagnostic call. We identify the biggest constraint and map the order of operations for fixing it.
Weeks 2–3
You receive the deliverables — scripts, walkthroughs, Content Bible, GPTs, KPIs — and we go through what to implement first.
Weeks 3–4
You start implementing. I review campaigns, answer questions, and help you avoid changing the wrong things too early.
Weeks 5–8
Ongoing support. You’re running the system, I’m helping you interpret the data and make the next best adjustment.
Get Started

## Let’s find what’s actually breaking the system.

If your ads feel inconsistent, expensive, or confusing, there is usually a reason — and it’s usually not what you think.

1
DM me on Instagram
2
Short intake form
3
Book the diagnostic
4
60 days of support
Start Your Diagnostic
Not ready to commit? Message me first →

mattmakesmoney.com · @thesecretmattshow